MERC Guide for Passenger Vessels
Recommendation Finder
We want to… / Future-proof our business
Future-proofing your business seems more important than ever, as we see geopolitical tensions and global crises creating impacts far beyond their starting points. Even the way technology, such as AI or robots, might enable dramatic change is increasing.
A starting point is to understand your current strategic context, how it is likely to change, and where your business might be vulnerable as the future unfolds. This gives you a secure starting point for thinking about how to plan for the future.
That understanding can then guide investment into changes that make your business more resilient, and position you to make the most of the opportunities that the future may bring.
You may find that putting customer delight front and center is needed. How you might do that is starting to change with technologies and customer tastes.
Resilience can also be improved by becoming more efficient, and taking responsibility for generating your own energy, changes that reduce your dependency on external suppliers.
What actions do you want to explore?
Things to consider if you mainly do…
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Ferry businesses usually have fuel consumption as one of their largest expenses, and it is almost always also their largest source of GHG emissions.
This makes measures that directly address fuel use, such as efficiency, well worth prioritising.
If tackling efficiency, then getting an emissions baseline is also worth doing, and having it not just be for a time period but understand what the numbers typically are per passenger per nautical mile, and per route.
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Marine Tourism businesses come in many different flavours. Emissions savings might come from your vessels, or from shoreside assets like buses and buildings. Efficiency is worth considering, but so is electrifying whatever you can as that usually allows you to source cleaner, less emissions intensive energy.
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